AudienceScience’s New Partnership with ShiftForward AdForecaster Will Help...
London & New York, 26th September 2016 – AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable...
View ArticleExciting times at dmexco 2016
Earlier last month we headed off to Cologne to attend this year’s edition of dmexco, a global meeting point for the digital economy business. We had our own space at the Startup Village , where we were...
View ArticleWhy Relying on Data Management Run by Strangers Is Never A Good Idea
Trusting third-party providers to manage your data always means giving up a couple of things that are fairly relevant for any business, such as customization and security. And while customization only...
View ArticleUse Case: The Underpowered Marketer
Multisource, unstructured data is an opportunity waiting to be harnessed. Although dealing with this kind of data isn’t as easy as it sounds, it isn’t impossible and you don’t have to feel like an...
View Article4 Essential Steps to a Successful Data Monetization Strategy
In the present digital world, data is easily available and gathered. Companies are now aware of the gold mine they have in their hands: underutilized unstructured granular customer data that, when...
View ArticleUse Case: The Cautious Audience Data Provider
Having a large amount of granular data at hand can be an excellent source of new revenue streams. However, when it comes to data providing, it is important to be cautious and keep control of your own...
View ArticleTech Talk: Implementing a Key-Value Store for Fun (and Profit?)
The new year of 2017 kicked off greatly at Founders Founders. The first Tech Tech Talk, one of the many events organized each month that brings the community together, was about implementing a...
View ArticleThe 4 Data Trends You Need to Know About in 2017
The world of digital marketing is constantly evolving and, every now and then, new trends appear that set the tone for the environment. When it comes to data, some of the challenges of the past are...
View ArticleGrowing and Learning Together at Founders Founders
ShiftForward moved into the Founders House one and a half years ago and time went by way too quickly. It was a period of intense growth for us and we couldn’t be more satisfied with all the progress we...
View ArticleTelcos and Data Monetization: Data Privacy is Holding Us Back
The days when analytics and big data were strange concepts are far behind us, and companies now acknowledge the importance and positive impact they can have in various operations. From the delineation...
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